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Apple\u2019s iPhone and Mac sales are on the rise even as a global memory shortage squeezes device makers. In its third-quarter earnings report released on Thursday, Apple revealed that iPhone sales jumped 22 percent to $54.25 billion and Mac sales increased 29 percent to $10.35 billion, driving the company\u2019s overall revenue to $109.4 billion.<\/p>\n<\/div>\n
This marks Apple\u2019s best third-quarter iPhone revenue, as sales tend to dip ahead of its next major launch event, as noted by Reuters<\/em>. During an interview with CNBC, Apple CEO Tim Cook attributed the increase in sales to people who were upgrading their iPhones throughout the quarter. \u201cWe just had significant momentum on the iPhone really since the launch.\u201d<\/p>\n<\/div>\n Apple hasn\u2019t raised the prices of its iPhones yet, but analysts predict that the iPhone 18 could cost up to $200 more when the lineup launches this fall. Apple is planning to widely release its more personalized Siri AI alongside the iPhone 18, allowing its assistant to answer questions about what\u2019s on your screen, search across apps, and perform tasks, like adding events to your calendar.<\/p>\n<\/div>\n It\u2019s the company\u2019s last earnings report with Cook at the helm. Cook is set to step down on September 1st, with John Ternus, Apple\u2019s vice president of hardware engineering, taking his place. Meanwhile, Apple reported $30.74 billion in services revenue, which incorporates subscriptions like Apple One and Apple TV, along with $7.88 billion in revenue for wearables and a lower-than-expected $6.2 billion in iPad revenue.<\/p>\n<\/div>\n